Sub70 teed off in the UK in early 2004 with one goal: to produce a collection of men’s golf apparel that would inspire and excite. Our progressive brand takes golf fashion to a new level, with high performance, innovative clothing that bridges golf wear and sportswear. With our focus on fit and our fearless — even irreverent — use of striking colors, we’ve created a true lifestyle brand for today’s golfer.
Made For You
Created by childhood friends Simon Elliott, Damon Rafi and Andy Davies in Southhampton, England, Sub70 grew out of simple necessity. Unable to find golf clothing that suited their sartorial style, they developed their own, featuring a lean fit, innovative color stories and technical fabrics/features. The collection quickly developed a reputation across the United Kingdom and Europe as one of the leaders in stylish, modern golf apparel for men.
The brand’s success caught the attention of golf aficionado and trend spotter Randy Gordon, who launched Sub70 USA through a joint partnership. Now golfers on both sides of the pond can enjoy Sub70’s distinctive take on the classics — and the newest look in golf apparel.